After rumors swirled for weeks that Kansas City Chiefs tight end Travis Kelce was seeing world famous singer/songwriter Taylor Swift, Swift appeared in Kelce's private suite at Arrowhead Stadium this past weekend when the Chiefs took on the Chicago Bears. Swift was seated right next to Kelce's mother, Donna Kelce, where the two spent the day chatting it up and cheering on Kelce who had 7 catches for 69 yards and a touchdown versus Chicago.
To even further cement the fact that the relationship between Kelce and Swift is for real, the two were spotted leaving the stadium together after the game.
Talk about being at the right place at the right time! Taylor Swift and Travis Kelce leaving Arrowhead together after the game. #Bears #ChiefsKingdom #NFL pic.twitter.com/wrMoDszOme
— Jarrett Payton (@paytonsun) September 25, 2023
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It would be pretty crazy at this point if the two weren't a real couple. There was banter from everyone including news outlets to Travis Kelce himself on the Pat McAfee Show admitting that he had invited Swift to attend his next game at Arrowhead. Kelce's brother Jason, who plays for the Philadelphia Eagles, had even dropped a hint on the two's "New Heights Podcast" that he was pretty sure the relationship was real.
With that said, Kelce and Swift appear to be America's new favorite couple. A power couple indeed. There aren't many relationships in the history of American pop culture that featured two bigger names than one of the country's most recognizable athletes and one of the world's most popular singers. Kelce is at the top of his game right now, coming off his second Super Bowl win in five years and an incredible streak of 1,000 yards receiving seasons whereas Swift is coming off her "Eras" tour that averaged over 72,000 people per show and has 12 grammys in her trophy case. That's a lot of hardware between the two lovebirds.
Taylor Swift is the best thing to happen to KC Chiefs
Sure, everyone is happy for both Kelce and Swift as they appear to be in the honeymoon phase and everything is going great. The general consensus seems to be that people love Kelce and Swift together. However, there may not be many people that love the two being together more than the Kansas City Chiefs organization.
Since Swift's appearance at Arrowhead, Kansas City has benefitted tremendously from the acknowledgement of the relationship from both NFL fans and Taylor Swift fans across the nation. Since Swift has become associated with Travis Kelce and the Chiefs, viewership for Chiefs-Bears topped out at over 24 million viewers. For perspective, Sunday Night Football, the primetime slot, only hit 19 million viewers. So, a random blowout game in the afternoon slot still blew out the ratings of the day's biggest game. We all know why.
Sunday night’s NFL telecast drew a total audience of 24.32 MILLION viewers following Taylor Swift’s appearance at the Kansas City Chiefs game.
— Pop Crave (@PopCrave) September 26, 2023
The program scored the highest audience among female demographics ages 12-17 and 18-49 this week.
🔗: https://t.co/HP4cIRFdjO pic.twitter.com/VQ4Dqhzeh3
Not only that, but tickets sales for the Kansas City Chiefs have soared since it was announced that Swift would be in attendance. Several ticket sales outlets have reported three-fold increases in sales and the most tickets sold in a single day since the 2023 season began. The Taylor Swift effect is what they're calling it.
On Sunday it was announced that Taylor Swift would be attending the Chiefs-Bears game to support Travis Kelce.
— TickPick (@TickPick) September 26, 2023
Sunday was the most amount of tickets we sold in a single day for the Kansas City Chiefs all season.
Taylor Swift Effect (🏈 version)
— StubHub (@StubHub) September 26, 2023
🏟️ Most tickets sold for Chiefs' games in a single day since the season started
📈 3x increase in website searches for Kansas City Chiefs on StubHub
To top it all off, Travis Kelce saw his jersey and Chiefs merchandise sales increase by nearly 400% since this past Sunday. You read that right. Four. Hundred. Percent.
Travis Kelce jersey sales increase nearly 400% after Taylor Swift attends Chiefs game: report https://t.co/5nczOLyA6u
— FOX2now (@FOX2now) September 26, 2023
There's really no explanation needed as to why Kelce has quickly become the most popular football team in the country and why the Kansas City Chiefs are now America's team (Sorry, Dallas Cowboys). Taylor Swift's fans, also known as "Swifties" due their passionate and almost insane fandom, are notorious for closely following the personal life of their favorite artist. Now, all eyes are on Travis Kelce and the Kansas City Chiefs. Like it or not, but the Swifties have infiltrated Chiefs Kingdom.
Since Taylor Swift showed up to Sunday's Chiefs-Bears game:
— Front Office Sports (@FOS) September 26, 2023
• 400% spike in Travis Kelce jersey sales
• Kelce's podcast ranks #1 overall on Apple
• Kelce adds 383K Instagram followers
• 24.3M viewers watch, #1 game this week
• 63% jump in female viewers age 18-49
• 3x… pic.twitter.com/Wqtu1vgMCT
Most everyone knows that Swift has had her fair share of failed relationships in the past. Most of them inspiring some of her best songs. Could Kelce become just another name on the long list of Taylor Swift's past boyfriends? Maybe, but for now, he's the most popular football player on the planet and the Kansas City Chiefs are reaping the benefits of it. Simply put, she's the best thing to happen to the Chiefs.