Jah Reid sues his alma mater, UCF, for using his likeness

HOUSTON, TX - JANUARY 09: Jah Reid /

Kansas City Chiefs offensive lineman Jah Reid is suing his alma mater, the University of Central Florida, for using his likeness.

If you tend to believe that college athletics are fine as is, then you won’t find anything interesting about this story, but for those of us who think college athletes already get a sour deal from the NCAA, who profit billions already on their performances, names, likenesses, etc., then Jah Reid has some extra reasons to be upset. The Kansas City Chiefs offensive lineman is suing his alma mater, the University of Central Florida, and Rise and Conquer LLC for using his name and likeness without his permission.

The Orlando Sentinel reports that Reid is seeking a total of $800,000—$600,000 in damages and $200,000 in royalties—from the school’s athletic department as well as the Rise and Conquer enterprise, which is actually ran by the school’s current football coach. Reid is an alum, having played at UCF from 2006-2010 (including a redshirt freshman season) where he made 37 starts for the team.

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Reid alleges that the two parties being sued have used photos of him and made mention of his name in their promotional materials for over a year now, since the spring of 2016, including a brochure that reads, “Come to camp and have the chance to earn an offer like Jah Reid.” Reid’s side also alleges they’ve reached out to understand more and come to an agreement outside of the court to no avail.

Reid has been with the Kansas City Chiefs since 2015 when the team signed him after he was released by the Baltimore Ravens. Reid remains one of the Chiefs best back-up options along the line, a versatile veteran back-up who has tremendous size and can step in at tackle when needed.