Super Bowl broadcast sets all-time record numbers

The Swiftie Effect!

Super Bowl LVIII - San Francisco 49ers v Kansas City Chiefs
Super Bowl LVIII - San Francisco 49ers v Kansas City Chiefs / Michael Owens/GettyImages
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Call it the Taylor Swift Effect. Call it people wanting to root against the Kansas City Chiefs as they vied for their second straight Super Bowl victory. Whatever the reasons might have been for people tuning into Super Bowl LVIII, they were enough to make it the most-viewed telecast of all time.

According to a press release from the NFL, "CBS Sports' coverage of Super Bowl LVIII, which featured the Kansas City Chiefs' 25-22 overtime victory over the San Francisco 49ers, delivered the most-watched telecast in history with a Total Audience Delivery of 123.4 million average viewers across all platforms, including the CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports and NFL digital properties, including NFL+."

Whatever the reasons might have been for people tuning into Super Bowl LVIII, they were enough to make history.

This was the Chiefs' fourth Super Bowl appearance in a five-year span and we know that Kansas City was always going show up and watch the game in masses. San Francisco is a major market so that also helped this Super Bowl.

Perhaps the Taylor Swift Effect was the final push that got this broadcast to the top of the history books. After all, Swift's relationship with Chiefs tight end Travis Kelce led to teenage girls and young girls watching the NFL, adding a new demographic interested in the league. Swift attended nearly all of the Chiefs' games after the two went public and made a mad dash from Tokyo so that she could watch her boyfriend play in the biggest game in sports.

For Chiefs fans, this game was already going into the history books but now, it's there nationwide as well.

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