DeAndre Hopkins’ snap count is about the present and the future

Ten years ago, the phrase "load management" wasn't even a term in sports. These days, it's crept across major sports to become a regular talking point among casual fans concerning a players minutes allowed or pitch count or, in the case of DeAndre Hopkins, snaps played.

The Kansas City Chiefs have taken to easing Hopkins into the offense after trading for the veteran wide receiver in October. At 31 years old, Hopkins remains one of the NFL's most reliable wide receivers, but his snap count—currently under 45%—suggests a strategic effort to preserve him for the postseason grind. With a deep playoff run likely in a competitive AFC, Hopkins’ health could be the difference in tight matchups against the league’s best teams.

However, there’s another factor influencing Hopkins' usage: a clause in the Chiefs' trade agreement with the Tennessee Titans. The Chiefs agreed to deal Hopkins for a fifth-round pick in the base deal. However, if Hopkins plays 60% or more of the Chiefs’ offensive snaps this season, and if Kansas City plays in the Super Bowl, then that pick becomes a fourth-round selection next spring.

By managing his playing time, the Chiefs not only reduce wear and tear on their veteran receiver but also retain greater flexibility in next year’s draft, a key component for maintaining their dynasty in the making.

From a football perspective, Hopkins' limited snaps are already paying dividends. He's quickly become a trusted target for Patrick Mahomes and was the leading wideout for the Chiefs in close wins over the Tampa Bay Buccaneers and Las Vegas Raiders. However, Hopkins has also stayed off of the team's injury report so far and remains fresh each game given the load management so far.

Critically, this approach reflects the Chiefs’ broader philosophy of balancing the present and future. General manager Brett Veach has built a roster that can contend now while ensuring sustainability. Hopkins’ usage highlights this ethos: preserving a seasoned star for the postseason while protecting future assets.

Perhaps some of the Chiefs' games wouldn't be so down to the wire each and every week if Hopkins were tasked with the majority of snaps in a game—say 80 percent or higher—but for now, it's working in the win column. It's also looking like a win in the draft asset column as well with the Titans likely slated for a ffith round choice and nothing more.