Behind the Chiefs World Championship Commemorative release from 360 Vodka

Jordan Germano of McCormick Distilling Company answers questions about the new limited-edition Chiefs Commemorative release.

Shortly after the Kansas City Chiefs claimed their first Super Bowl title in 50 years, 360 Vodka, the official Vodka of the team, announced they would develop a special commemorative release to celebrate the moment and that it would be ready for training camp.

Fast forward to the present and training camp is not the public event that Chiefs Kingdom would love to see, but McCormick Distilling is still following through on their plan to provide a limited-edition bottle that fans can enjoy.

https://twitter.com/360vodka/status/1280185144599601154

The Chiefs World Championship Commemorative Bottle is now available for fans but it’s limited supply. We recently asked Jordan Germano, Communications Manager for McCormick Distilling, about the new release, what goes into the design, and what the partnership looks like going forward from here.

McCormick’s sponsorship with the Chiefs began before the Super Bowl run, so what does it look like to put together plans for a commemorative bottle celebrating the championship? Was it already in the works “just in case”?

In addition to being a sponsor, we are lifelong Chiefs fans at the distillery. We didn’t want to jinx anything by planning ahead, so nothing was officially put down on paper. There were some ideas floating around, but we didn’t start designing until the Lombardi trophy was officially ours.

What goes into deciding the look of such a celebratory product? What was most important here?

It was important to create a design that would commemorate both milestone world championship wins for fans to hold on to for years to come. The design celebrates the accomplishments of the team as well as the dedicated fans of Chiefs Kingdom.

This is a limited-edition product. Just how limited of a run did you make?

This limited edition run included 7,000 cases. This special package is only available throughout Chiefs Kingdom with retail placements in Missouri, Kansas, and Nebraska.

What does the partnership with the Chiefs look like going forward into the 2020 season and beyond?

We are excited to partner with the Chiefs again for the upcoming 2020 season. With more fans watching at home this season due to limited seating available at Arrowhead, we plan to share fun 360 Vodka game-day cocktail recipes that can be enjoyed at home. Looking beyond the 2020 season, we hope to continue our partnership with the Chiefs for several years to come.

Do you remember how you personally celebrated the Chiefs Super Bowl win? What did Super Bowl viewing look like for you?

I was an extremely lucky fan who had the opportunity to attend the Super Bowl. It was truly a dream come true to witness such a historic win. Needless to say, it was an experience I will never forget!