Chiefs’ kicker Harrison Butker is set to release his clothing line on July 7, 2020.
Per a press release, Kansas City Chiefs kicker Harrison Butker has officially partnered with NOVUS Clothing Company, a custom clothing and apparel company out of Albany, New York, to launch his own clothing line. He’s the first NFL player to partner with the company and his product line is set to launch on July 7, 2020.
On Tuesday, Butker teased the release of his brand via his Twitter account:
NOVUS is owned by brothers Garrett and Nick Bernardo and their friend Scott Klimchak. According to a press release, NOVUS offers teams, colleges, athletes, and organizations “high-quality custom sportswear” and runs on a faith-centered mission, something Harrison Butker strongly identifies with.
Both Butker and NOVUS are excited about their new partnership. NOVUS believes that Butker will be a great addition to its list of professional athletes that “embody the company’s goal of inspiring perseverance, hard work, and living life with conviction.”
Butker spoke high praises of NOVUS and explained his reasoning for partnering with them in a press release saying:
"“I’m their first NFL player that they’ve partnered with and I know they’re going to hit it off with a lot more because I don’t know of any other clothing line that is doing stuff of this quality for this price where I can completely customize whatever I like.”"
He continued by explaining how he wants to use his new platform as a Super Bowl champion to be a good role model:
"“You know, growing up as a kid, you look towards athletes to be role models for you and obviously, they’re not perfect but I’m just imagining young athletes, not even kickers, saying ‘Wow, that guy’s a Super Bowl champion, he’s on tv, I want to go out and I want to be like him, I want to support him by wearing his material, his logo,’ and hopefully I can be a good role model for them.”"
Butker also shared his hopes and vision for his brand:
"“I wanted to be able to wear something that I was proud of and something that I think fans will love to wear. I’m imagining going to training camp and seeing kids wearing the Buttkicker gear and I know they’re going to love it.”"
Since joining the team in 2017, Butker has had a tremendous on the field impact and is now hoping to use his platform to have a bigger off the field impact. This collection will appeal to Chiefs fans and supporters of Butker and NOVUS’s mission of “making a positive impact on the world through faith and perseverance.”