Kansas City Chiefs have input on NFL’s ticketing future

SANTA CLARA, CA - FEBRUARY 07: A fan holds up a ticket to Super Bowl 50 outside Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: A fan holds up a ticket to Super Bowl 50 outside Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images) /
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As the NFL considers alternative ticketing models for the future of the league, they’ve invited executives from the Chiefs to be a part of the process.

If you’re anything close to normal, you likely have had issues with Ticketmaster at some point in your life. Exorbitant fees. Poor customer service. Trying to figure out what this or that charge even applies to anything. The NFL is reportedly considering moving on from their relationship with Ticketmaster, or at least allowing alternative ticketing outlets to come alongside the longstanding ticketing giant to offer fans new ways to purchase their passes to games.

According to the New York Business Journal, the NFL invited executives from six franchises last year to make up a new committee to consider the future of ticketing, including a representative from the Kansas City Chiefs. Only the Detroit Lions use a ticketing source other than Ticketmaster, but the league is reportedly open to allowing multiple platforms to offer tickets, including Amazon and various forms of social media alongside Ticketmaster. Per the journal:

"When it comes to considering an open platform, league officials are intrigued by tickets being accessible across a broader array of platforms and the ability to glean data from a possible new group of ticket buyers. The emerging model places an emphasis on digital distribution of tickets, and while there is no plan to require electronic ticketing, at least for season-ticket holders, the NFL will encourage it because it not only adds efficiency but also allows the teams to know more about who is actually using the ticket."

Part of the inspiration comes from Major League Soccer, per the Journal, as they have opened up their ticketing process to come alongside your standard shopping experiences. It’s not uncommon for people to have the ticket buying process time out or perhaps decide to leave tickets in the queue or even to not want to go to a whole other site and purchasing process. Instead, if tickets were available on Amazon, for example, you could purchase seats to games at Arrowhead alongside household items or entertainment options.

For the time being, ticketing won’t be changing at least for the coming season and maybe even beyond. The NYBJ reports that the league could decide on a new solution this fall, by October, but nothing is set in stone.