Kansas City Chiefs: An organization on the brink…
By John McCarty
Oct 13, 2013; Kansas City, MO, USA; Kansas City Chiefs fans show their support before the game against the Oakland Raiders at Arrowhead Stadium. The Chiefs won 24-7. Mandatory Credit: Denny Medley-USA TODAY Sports
In that span, costs and hassles of attending NFL games, the Chiefs have failed to put forth a quality product on the field, and it’s reflected in the interest and attitude towards the team. As optimism and hope fades into the oblivion reality of another losing season, fans are find other options to commit time and money, choosing activities over attending Chiefs games at Arrowhead or even watching the game on the television.
In a season of such high expectation and hope, losing a fan base in the speed and totality they hav, is alarming beyond simple disappointment. As this team continues to flounder without showing development, fans will turn their attention elsewhere. The Chiefs are approaching a point that is not only dangerous, but also difficult to recover from.
Fans are no longer angry, they just don’t care.
In any line of work, there is nothing more dangerous than apathy within your customer base. It’s worse then a disappointed customer base or even an angry one. An angry fan base will show up to games with paper bags over their heads, an apathetic fan often dresses up like an empty seat on game day.
They don’t spend their money on parking, or concessions or souvenirs. They go to pumpkin patches, pick apples, and enjoy barbecues, carnivals and fairs. Once a customer finds a new option to spend their time and money, it’s difficult to bring them back.
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