The Morning Fix: Justin Houston, Defensive Line, NCAA

Sep 15, 2013; Kansas City, MO, USA; Kansas City Chiefs strong safety

(29) runs for yardage after recovering a fumble from Dallas Cowboys running back

(25) (not pictured) during the second half at Arrowhead Stadium. The Chiefs won 17-16. Mandatory Credit: Denny Medley-USA TODAY Sports

Many people need their coffee to get up and going in the morning.  Here at Arrowhead Addict, we understand that for a Chiefs fan, coffee is simply not enough.

Here’s all that’s happening around Chiefs Kingdom today.

Welcome to The Morning Fix.

Good morning, Addicts. It’s Friday! Only 24 more Fridays until Red Friday.

A profile on Matt Watson, the guy who runs the brand marketing agency that promotes the Chiefs.

"One of those key connections was with the Kansas City Chiefs. Through that connection, Watson Creative got its start in assisting professional sports franchises with customer-loyalty programs, aimed primarily at season ticket holders.Sjolin had assisted the chiefs with its IT software, including the team’s website. He recommended Watson Creative to assist the NFL team with polishing its site and building its brand.“With the Chiefs,” said Chad Hignite, the team’s database marketing manager, “it was all born out of how to combat the couch potato.”"

Justin Houston is in line for a huge payday next year, according to USA Today.

"He took another step up in class last year, notching 11 sacks in 11 games before an elbow injury derailed him. But a 6-3, 260-pound edge rusher will command quite a ransom in a league where half the teams now favor the 3-4 defense."

Adam Teicher says the defensive line is shaping up pretty well for the Chiefs.

"In that regard, much depends on Walker. If he can be more than Jackson was and contribute as a pass-rusher, the Chiefs will be in great shape. Already, their line in the base defense looks good with Walker and Mike DeVito, who had a very good season as a run defender last season, as their ends and Pro Bowler Dontari Poe at nose tackle."

Nick Jacobs has a great post over at Arrowhead Pride about the Chiefs’ core players and the future.

"The frustrating part is this team needs 12-15 core guys. Players that the Chiefs can rally around to guide them in tough situations. Enough guys that when they are up 35-10 in a playoff game, they close out the game. They don’t coast or let up. They finish that game with a dagger not disappearing."

Two non-football stories:

– Is Twitter about to get a serious overhaul?

– The NCAA made some serious cash in 2013.