April 08, 2013; Kansas City, MO, USA; A general aerial view during the opening day game between the Minnesota Twins and the Kansas City Royals at Kauffman Stadium. Also pictured is Arrowhead Stadium. Mandatory Credit: Denny Medley-USA TODAY Sports

Re-Naming Arrowhead

Recently, the new 49ers stadium that is being built in Santa Clara got a naming rights deal. Levi Strauss & Co. was unanimously approved last Thursday night, and the $220 million, 20 year deal went into effect. It’s the second richest stadium deal in the NFL – behind only MetLife Stadium used for the Jets and the Giants – and the facility will be named Levi’s Stadium.

While many might find Levi’s Stadium as kind of a lame name, especially because 1) it’s a jeans company and 2) consumers already have images of football and jeans in their minds from the Brett Favre Wrangler commercials and that’s not necessarily a good thing, I think it’s hard to ignore the historical significance of Levi’s to the San Francisco area.

As NFL.com put it: “Levi’s was founded in 1853 by German immigrant Levi Strauss, who opened a dry goods store for gold miners in San Francisco. His firm switched from heavy brown cloth to create the first denim blue jeans in 1873, catering to manual laborers who needed tougher material to withstand the rigors of their toils.”

The local connection between Levi’s and the greater San Francisco area is a good story, and seems like the perfect fit – sort of like their jeans. This brings me to my next point: if the Chiefs were to ever sell the naming rights of Arrowhead Stadium, or the field, who would be a good corporate partner?

Let me pause for a second and clarify something: I, in no way, shape, or form, support selling the naming rights of Arrowhead Stadium. The Jackson County Sports Complex Authority as well as the Hunt family would get a lot of unhappy fans if the naming rights to Arrowhead were sold, and I would be among them. But don’t let that lead you to believe they’ve never considered it. Back in 2008, the Kansas City Star reported the club announcing that it had entered into an agreement with IMG, a global sports and entertainment company, to pursue a sponsor for the naming rights to Arrowhead. “As we go down the path of bringing in a partner on the field, we would like to keep Arrowhead part of the name,” said Chiefs chairman Clark Hunt. At that time, the team was hoping to get $5.5 million a year for the stadium and $800,000 for the practice facility.

That deal never got done – although the naming rights to the training complex have recently been sold to the University of Kansas Hospital – but rumors of another deal sprung up in 2011. Although this report was never confirmed as in 2008, Bob Gretz of bobgretz.com reported “It appears [the Chiefs] finally found a business entity to pony up for the right to put its name on the stadium, or the playing field. Word is that an announcement will likely come in conjunction with the Monday night game against San Diego on Halloween. No leaks on the name of the company involved, but the word is that it’s a national name, not local, and that this company has not previously been involved in buying naming rights to sports facilities. I’ve been told it will be a very familiar name, one that fans won’t have to use Goggle to discover what that company does.” And yes, he did spell it Goggle.

Once again, that deal either didn’t come through or was just a case of bad reporting. The point is, selling the naming rights to Arrowhead is not out of the realm of possibility, and although I don’t support it, we have to acknowledge that the NFL is a business and teams do whatever it takes to make money. Would fans still come to games if it was [Fill in the blank] Field at Arrowhead Stadium? Yeah. But I think the disgruntled fan factor would be lessened if the naming rights deal was with someone that made sense to Kansas City, someone that had that same kind of fit that Levi’s did with the 49ers. So let’s have some fun, put on our hypothetical hats, and consider potential corporate partners.

Here are some Kansas City-based examples, ranked from lame to pretty cool:

Hallmark Field at Arrowhead Stadium

Russell Stover Candies Field at Arrowhead Stadium

CommunityAmerica Credit Union Field at Arrowhead Stadium

Kansas City Power & Light Field at Arrowhead Stadium

Boulevard Brewing Company Field at Arrowhead Stadium

Oklahoma Joe’s Field at Arrowhead Stadium

The last one was mostly a joke, but if it meant I could buy Z-Man’s at the games, then I would jump on board this corporate sponsor bandwagon. Fill up the comments section with your suggestions. This is just for fun, so I don’t want 100 comments about how the stadium name shouldn’t change. Get creative, have fun with it and remember, no matter what you put, it will still be better than the Raiders’ O.co Coliseum.

Next Chiefs Game View full schedule »
Sunday, Sep 77 Sep12:00Tennessee TitansBuy Tickets
Dick's Sporting Goods presents "Hell Week":

Tags: Kansas City Chiefs

  • Stacy D. Smith

    Leave the name of the stadium alone!

    • Nathan Bramwell

      Guess you didn’t read that closing paragraph huh?

      • calciomoti

        Hypothetical or not…no one even wants to think it!

      • Stacy D. Smith

        I did, but you brought it up. Even in jest, it’s blasphemous!

  • chiefridgy

    No offense Nathan, but why speculate on changing the name of the stadium? I don’t think anybody wants that.

  • gjrchief

    A little twist on one of yours…

    Arrowhead Stadium Powered by KC Power and Light

    • KCMikeG

      IF it has to happen then I’m with you on keeping Arrowhead Stadium at the beginning. So what if we get a few millions less.

  • steve james

    How bout Hunt Ketchup Field:)

    • Darkwolf1414

      Not the same Hunts. The Hunts who own the Chiefs got their money from Texas oil.

      • Darkwolf1414

        How the hell is someone going to vote a comment down because it states facts?! Whoever did that is a moron! Even though Steve’s comment doesn’t make sense, because it’s not the same family of Hunts, I wasn’t the one who voted it down!

      • Patriot42


        • Darkwolf1414

          Sorry, but that’s wrong. Lamar’s father, H.L. Hunt was a Texas oil tycoon. In the late 70′s, Lamar’s brothers, Nelson and William, tried investing heavily in silver but the bottom fell out of the market and they had to file for bankruptcy. Even if they had made their fortune in silver; Nelson and William were never even part owners of the Chiefs. Lamar and his children were/are.

  • Tyler White

    The BBQ Capital of the World coliseum, at The City of Fountains square, at Paris of the Plains gridiron, at Jazz Capital of the World field at Arrowhead Stadium. I know its long but everyone will know who really loves their home turf!

  • chiefdeorty

    Is it that hard for you to come up with something to write about that you go that low?
    I am with Stacy leave the name alone and get a life!

  • redchiefs

    I’d be ok with allowing naming the field, at Arrowhead Stadium. As long as they fund the Potato Chip roof to slide between Royals Stadium and Arrowhead Stadium.

    • KCMikeG

      The sliding dome HAS to be part of a naming rights deal PERIOD!

  • Bizoza

    The only one I would consider would be Arrowhead Water, and even then, they would have to leave the water off, and just call it Arrowhead Stadium.

  • Travis Forsyth

    unless hunt torn down the stadium and built the “Arrowhead Dome”…THE CHIEFS CAN’T CHANGE THE STADIUM’S NAME!!!!

    • Merlin_Arrowhead_Addict

      mmmm the Arrowdome…. it’s growing on me.

    • Darkwolf1414

      In older versions of Madden (2008 & back) I used to build a dome, which had more seating than Arrowhead (more income) and I always named it Arrowhead Dome or Arrowdome. I always felt weird doing it but they always had Arrowhead rated as a relic and, as I said before, more seating meant more income.

  • http://www.facebook.com/profile.php?id=100005102554690 Jason Taylor

    Sacrilege to discuss or consider.

    For shame…. For shame.

  • gino k

    Big Bob’s Used Carpet Field at Arrowhead

  • Darkwolf1414

    As everyone else, including Nathan, has said I wouldn’t like them to sign a naming rights contract. However, Bushnell Field at Arrowhead makes sense. Bushnell is a local company and they make fantastic products.

  • Bigtexjayhawk

    It will be GARMIN Field at Arrowhead Stadium. Either that or Bazookas Arrowhead Stadium. Either one is good for me.

  • Philip W

    I thought this was serious and I almost threw my laptop…for no reason

  • mitch

    I am think every time this is even discused Lamar rolls over in his grave.

  • Bunker

    Arrowhead Water.